Sign In to SalesForce Search

Email Address


Forgot your password? Click Here

Join SalesForce Search Today!

First name
Last name

Confirm Password

Already Have An Account ? Sign In

Follow Us

Subscribe via E-mail

Your email:

Posts by category

Current Articles | RSS Feed RSS Feed

How to Sell to More Than One Person


How to Sell to More Than One PersonIf you're in sales, you understand how valuable your time is. Don't spend your valuable time trying to sell to someone who isn't going to buy. You also don't want to rely too heavily on just a few key customers. Increase the effectiveness of your sales efforts by reaching out to the right prospects. You want to extend your reach and generate as many qualified sales leads as possible. Market more effectively so you can sell more effectively. Understand your customers and tailor your marketing to different segments. Deliver the right marketing messages to the right people. Targeted marketing and selling will yield the best results. With an understanding of your customers, you will be able to sell more effectively as you will be able to identify their needs and demonstrate how your products/services are the perfect solution. Stop wasting valuable time trying to sell to someone who's not buying. Here's how to sell to more than one person.

Content Marketing

If you don't already have one, create a company blog so you have a place to share valuable content with your customers and potential buyers regularly. Whenever you have new content to share, post the link on Facebook, Twitter, and LinkedIn to increase visibility and to drive traffic to your website. Nowadays, consumers want to do their own research and make their own buying decisions. Gain trust and credibility in the industry by providing ideas, insights, and information. Add value and stand out next to the competition.

Once they express interest and are at the right stage in the buying process, contact them to further nurture the lead. This will save you the time and energy you used to spend trying to convince people who are unaware of your company to buy from you. Now when you engage with prospects, they will already be aware of your company and products/services. They are already interested in moving forward in the sales process. You can do what you do best and convert leads to sales. This is a much more effective use of your time.

Social Selling

Use social media to share valuable content with your prospects. Join multiple social media networks to reach as many potential buyers as possible. At the very least, you should be on Facebook, Twitter, and LinkedIn. Social selling is all about using social media to connect with consumers before you sell. Build relationships with customers and prospects. Use social media to enhance customer service, generate qualified leads, and sell more.

Email Marketing

Use email marketing tools to organize and maintain lists of customers and subscribers. In addition to social media, you want to reach out to prospects via email. This is another opportunity to add value. Include a link to a downloadable resource or include a promo code. Let them know about new products/services that will be available soon. Remind them that you're on Facebook, Twitter, and LinkedIn by suggesting they follow you to receive all of your latest updates. Let them know about your useful and informative blog. Effective email marketing can help you sell more.

Continually assess how valuable your existing customers are. Things can change. Customers who used to be highly profitable could start to buy less or demand lower prices. You should also consider customers' future potential. If you are working with a small customer who has high growth potential, it may be worth nurturing this relationship.

Increase your productivity and sell to more than one person at a time. Extend your reach and increase your visibility by using social media, implementing content marketing, and taking advantage of email marketing tools. Once prospects are in the decision-making stage, that's when you should focus more time and energy on them individually. Contact qualified leads at the right stage and continue to nurture these leads to convert them to sales. Use these tips to sell more effectively and increase your sales.

A CEO's Guide to The Future of Selling

SalesForce Search specializes exclusively in sales recruiting across North America and serves small, medium and Fortune 500 companies. SalesForce Search helps companies find qualified sales people who will have an immediate impact on their sales targets.


How to Know if a Sales Job is Right for You


How to Know if a Sales Job is Right for YouIf you're wondering if a sales job is right for you, we've come up with a list of things for you to consider. First, think about your personality. It takes a certain type of personality to succeed in sales. We've outlined a few key traits of a successful sales rep. 

The Personality

  • Are you confident? You need confidence if you're going to do succeed in sales. People are naturally attracted to confidence and they will want to hear more about what you have to offer if you radiate confidence. If you're lacking confidence, prospects will doubt you, the products/services you are pitching, and the company you represent.
  • Are you sociable? You're going to have to make cold calls, send emails, participate in social media discussions, and maintain an online presence. If picking up the phone to make a phone call to a complete stranger sounds intimidating, you might not be cut out for a sales job. Nowadays, social selling is a crucial aspect of the sales process, so you'll have to be prepared to interact with prospects on Facebook, Twitter, and LinkedIn.
  • Are you competitive? Sales is a highly competitive field. Other salespeople will be approaching the same prospects as you. What will you do to set yourself apart from the competition? Many salespeople are also competitive within their own team as each rep works diligently to achieve sales targets, quotas, and goals.
  • Are you driven? You really need to be motivated in order to excel in a sales job. Consistent drive will help you stay on track when you're faced with rejection. A highly motivated sales rep won't let an obstacle interfere with her goals. You can't take rejection personally. Keep track of your successes, strengths, and weaknesses. Learn from negative experiences, work toward improvement, and continue to assess your progress. A sales job requires continuous motivation and drive.
  • Are you persistent? When a prospect dismisses you, you will need to be able to set aside feelings of rejection in order to persist.
  • Are you enthusiastic? If you want to be successful in sales, you need to exude enthusiasm. If you can't get excited about what you're selling, why would someone buy from you?

There are many different types of sales jobs. Determine what type of industry you want to work in and then take a closer look at what a sales job in that specific field would be like. A sales job in pharmaceuticals would be very different from a car sales job. Perhaps you're interested in selling real estate or maybe insurance. While many of the personality traits listed above apply to sales in various industries, you will want to think about other factors specifically related to your field of interest or expertise.

Get an inside perspective. Take the time to talk to different salespeople. Ask as many questions as you can. While each sales professional tells you about his/her sales job, consider his or her personalities as well. Are there similarities between sales reps? Do you see similar traits in you? What are their priorities in life? Can you see yourself doing this type of work long term?

Examine your motives carefully. Why are you considering a career in sales? What about sales interests you? You may be interested in a sales job because of the potential earnings. Perhaps you're interested in travelling, networking, learning, and training. Whatever it is that interests you, remember that different sales fields may provide different rewards. Find out as much as you can about the industry you're interested in and what that sales job would involve.

If you want to excel in a sales job, you need to be confident, sociable, competitive, driven, persistent, and enthusiastic. This type of work is highly demanding and can be overwhelming for those who do not possess these essential traits. Do you think you have what it takes to succeed in a sales job?

Job Search Readiness Assessment

SalesForce Search specializes exclusively in sales recruiting across North America and serves small, medium and Fortune 500 companies. SalesForce Search helps companies find qualified sales people who will have an immediate impact on their sales targets.


How to Adapt Your Business to the New Sales Culture


How to Adapt Your Business to the New Sales CultureAs the years go by, technology becomes more integral to business success. Companies need to adapt to the new circumstances and the new sales culture or get out of the way for emerging businesses that are ready to use technology to their advantage. It's a hard truth to hear, but one that must be understood if you intend to succeed in the new sales culture that is taking over the world today. Buying behaviours have changed, so your business plan, marketing strategies, and selling tactics need to change to keep up. It might seem daunting, but it can be done. Here's how you can adapt your business to the new sales culture that is taking over the world.

Get Mobile

Flip phones that can only be used to call and text are a thing of the past. Now, virtually everyone has a smartphone and accesses the internet through it in order to search, research, and buy products and services. Customers are not reading newspapers or listening to the radio anymore, and they are not waiting by the door for your weekly flyer before they go out shopping. They're turning on their smartphones to search for the best deals and the new up-and-coming products, so that's where you should be marketing your business. Design your website to be responsive so potential buyers can easily access it via any device, create a mobile app for your business, and consider advertising through apps, so you can reach your audience through their smartphones.

Get Online

The new sales culture was more strongly transformed by the web than by any other factor. Don't let technology keep you behind your competitors. Get online and start selling and marketing through the internet. Perhaps the biggest change to the new sales culture is the fact that customers now want to be in charge of their own buying decisions. They want to conduct their own research, get informed, and then after careful scrutiny, decide to buy from the right company. When you implement inbound marketing into your business plan, you will be able to carry the customers through this new buying process and eventually gently lead them to your company through online ads, a blog, a website, and social media interactions.

Track, Track, Track

The new sales culture shows that buying behaviours have changed. But today's sales culture that you are so tirelessly trying to adapt to might quickly change again. So, it's important to constantly track your results-from your sales numbers to your marketing strategies-to ensure that you're always on top of the new sales culture, whatever that might be at any given time. Always know what's working and what's not so you don't get left behind.

Engage a Marketing Consultant

If you are unsure about exactly how you can adapt to the new sales culture, it might be beneficial to consult with a sales and marketing expert. Sales and marketing consultants are always in the loop when it comes to new buying trends, selling techniques, and marketing strategies. They are always up to date, so you can trust them to know exactly what to do to move forward in today's business world. Trying out different sales and marketing strategies and hoping that they work is a waste of time, resources, and effort. Go straight to a consultant to make sure you are utilizing their talents to get it right the first time.

Adapt to Thrive

It today's digital society, it's important to adapt to the new sales culture in order to survive. Although it's often dreaded in business, change is necessary in order to grow. Everyone else is going digital, and so should you. Get online, get mobile, track your results, and engage a marketing consultant so you can grow your business into the future and thrive.  

A CEO's Guide to The Future of Selling

SalesForce Search specializes exclusively in sales recruiting across North America and serves small, medium and Fortune 500 companies. SalesForce Search helps companies find qualified sales people who will have an immediate impact on their sales targets.


5 Sales Coaching Tips to Lead You to Success


5 Sales Coaching Tips to Lead You to SuccessAs a sales leader, it's your responsibility to motivate your sales team and drive sales results. You need to build a talented team of sales professionals and provide ongoing sales coaching and training. You should continue to develop your team's talent. Many sales leaders and managers insist they don't have the time for sales coaching, they're not sure how or what to coach, or they don't have the right tools and resources for effective sales coaching. These excuses are the reasons your sales team isn't getting the results you want. Stop making excuses and make sales coaching a priority. We've come up with a list of five sales coaching tips to lead you and your sales team to success.

1. Develop Talent

So you've managed to round up a great group of experienced and talented sales professionals. You need to continue to train your salespeople. Provide them with the sales coaching they need to succeed. Sales coaching isn't just for new hires. Check in with your team regularly, identify sales training needs, assess sales processes, and introduce new sales tactics. Remember to adapt your training techniques and sales coaching methods to meet your trainees' needs.

2. Set Specific Goals

As a sales leader, you should develop and set specific goals for individual team members that align with company goals. By setting specific goals, you will be able to track progress more effectively. Your sales team will have a clear understanding of your expectations and they will be motivated to meet and exceed these expectations. If goals are not met, do not consider this a failure. This is a sales coaching opportunity. Review sales practices and make improvements.

3. Use Social Media

Take advantage of social media. Get your salespeople online. Encourage your team to use social media for professional purposes. Work closely with your marketing department to ensure valuable content is being created for sales reps to share on Facebook, Twitter, and LinkedIn to generate sales leads. Salespeople should use social media to interact with customers and potential buyers. Provide social media training if necessary. Your prospects and your competition are using social media, so why aren't you?

4. Focus on Progress

Many sales leaders focus solely on results. You should take the time to sit down and review progress as well. Ask for progress reports, ask if your sales team needs assistance or advice, and make changes to the sales process if something is no longer working. By helping your sales reps along the way, they will be more likely to achieve hit their sales targets. They will also have more confidence knowing that their sales leader will be there to help if they encounter any obstacles.

5. Give Effective Feedback

Great sales leaders give sales reps effective feedback. Encourage your sales team to meet their sales targets by recognizing and rewarding their successes. An incentive program can go a long way when it comes to motivating sales professionals. Salespeople want to be recognized for their hard work. You can use financial rewards and/or non-monetary rewards to show your appreciation. Some sales leaders think it's a good time to slip in some criticism after congratulating someone. This is not the time. This only undermines the accomplishments, defeating the purpose entirely. Remember, feedback is meant to help. When you give effective feedback, you will develop more trusting relationships with your team members. 

It's up to you to keep your sales team motivated. Provide continuous training to develop their talent and help them meet sales targets. You can't sit back and expect improvements. And you shouldn't blame your sales reps for a dip in sales. Assess your current sales strategies and update your sales tactics. Develop talent, set specific goals, start social selling, focus on progress, and give effective feedback. Use these sales coaching tips to lead you and your sales team to success. 

5 Traits of a Great Sales Manager

SalesForce Search specializes exclusively in sales recruiting across North America and serves small, medium and Fortune 500 companies. SalesForce Search helps companies find qualified sales people who will have an immediate impact on their sales targets.

How Sales Recruiters Help You Hire a Sales Person


How Sales Recruiters Help You Hire a Sales PersonWhether you own a small, medium, or large business, you're a busy person, and the thought of looking for a new sales person can be overwhelming. You want to find the right person for the job and that can be time consuming. Plus, with everything else you have on your mind, it might be difficult to focus on the hiring process and to make an informed decision when it comes to selecting the right candidate. At the same time, you know this is an important decision, and you might not want to give another employee the responsibility of hiring someone new.

Engage a professional to help you hire a sales person. Sales recruiters have experience hiring the best candidates and will find you the right sales person for your company. It's important that the new hire has the necessary skills, personality, and background for the job, but it is also important that the successful candidate is a good fit with the company.

  • Sales recruiters will take the time to understand your business and your needs in a sales person. They will identify corporate goals, sales processes, and key deliverables.
  • Sales recruiters will save you time. They identify and acquire top sales talent and ensure the ideal candidates are aware that you're hiring. They will sort through the numerous applications for you so you can focus your time and energy on your other responsibilities.
  • Sales recruiters will assess and interview candidates for you. They are experts when it comes to assessing, interviewing, and hiring talented salespeople. They will only consider the best candidates for the job. Plus, sales recruiters understand more than anyone that you must look beyond the resume when hiring a sales person. They will evaluate personality, attitude, and behaviour, in addition to work experience, to ensure your new hire will be a good fit for the job. Let a sales recruiter handle the hiring process for you.
  • Sales recruiters guarantee quality candidates. They know how to source the right interview candidates. Even if you have a solid screening process in place, it can be tricky to find the right interview candidates. It can take months to find the right person for the job, but you need a new sales representative now. Engage sales recruiters to help you hire a new sales person quickly and effectively.
  • Sales recruiters attract the top talent. Nowadays, applicants are deciding to work with recruiters to find work because they can guarantee their resumes are seen. When applying for jobs posted online, it can feel like you're sending your resume into a black hole. Talented applicants want to work with sales recruiters so they can apply more effectively. You should work with recruiters so you can hire talent more effectively.
  • Sales recruiters get the job done. They will select and present your ideal candidate. You will receive a summary including the candidate's resume, interview notes, and assessment results. Many recruiters offer a guarantee on their candidates so you can rest assured knowing your new hire will succeed.

The benefits of using a recruiter significantly outweigh the cost. Get the greatest return on your investment by engaging a recruiter to help you find a sales person who can deliver the sales you need. Sales recruiters will help you hire a sales person by taking care of the screening, interviewing, assessing, and presenting the candidates. Engage a professional recruiter to find you the professional sales rep you've been looking for. 


SalesForce Search specializes exclusively in sales recruiting across North America and serves small, medium and Fortune 500 companies. SalesForce Search helps companies find qualified sales people who will have an immediate impact on their sales targets.

How Top Sales People Build Meaningful Relationships


How Top Sales People Build Meaningful RelationshipsVital, meaningful business relationships can turn average sales people into the top sales people in their industry. Lasting success in sales is more dependent on building and maintaining long-term business relationships than on acquiring specific prospecting, selling, and closing strategies.

Although it may seem like some people are just more fortunate than others when it comes to developing meaningful relationships, there are concrete things you can do to start building better business relationships today. When you train your sales people to make habits of the following actions, you will help them to build relationships that will serve them well for years to come.

Improve Listening Skills

Meaningful relationships are built on time and conversation, and conversation cannot be meaningful if you don't listen to what the other person has to say. Your sales people will win friends as they listen carefully to clients' thoughts, ideas, and concerns. You can help your sales people to be good listeners by training them to ask good questions that elicit thoughtful, in-depth responses.

Good listeners also follow up on answers to clients' questions by probing a little further: "So you're concerned about implementation? What are your specific concerns?" Questions like this allow clients to thoroughly think through their problems verbally, which is a gift not many of us get on a regular basis, and these questions also allow sales people to more effectively construct custom solutions.

Tell Personal Stories

You and your sales people can also build meaningful business relationships when you tell personal stories about situations that are similar to the ones your clients are facing. Personal stories allow clients to get to know you better, and this helps to build trust. But they also show your clients that you have experience with their challenges, and you have figured out how to overcome them. Be careful to not dominate conversations, however, and choose your personal stories carefully. When used appropriately, personal stories can be incredibly helpful in building meaningful relationships.

Show Gratitude

Sales appointments take time out of a busy person's life, and you should always show your gratitude for that time. Many sales people send thank you cards after an initial appointment, and this is a great practice to incorporate into your life, but it's also important to show gratitude to clients you've been working with for many years. This is part of maintaining relationships. Whether you send a card in the mail or treat a customer to lunch, these courtesies go a long way when it comes to meaningful relationships.

Be Thoughtful

A birthday card in your mailbox, a note of congratulations for a promotion. These kind gestures build lasting relationships. Be genuine in your communication with clients, and remind them that you're thinking of them and have their best interests in mind.

By incorporating these habits into your day-to-day interactions with prospects and existing customers, you and your sales reps can build and maintain meaningful business relationships that will serve you well for many years. You will enjoy more referrals from your customers, and your network will expand, giving you more opportunities to be a good listener, tell personal stories, show gratitude, and be thoughtful.

Top 5 Traits of Successful Sales People Download

SalesForce Search specializes exclusively in sales recruiting across North America and serves small, medium and Fortune 500 companies. SalesForce Search helps companies find qualified sales people who will have an immediate impact on their sales targets.

How Top Sales People are Changing the Way They Sell


How Top Sales People are Changing the Way They SellTimes are changing, and top sales people are changing the way they sell. As technology changes the way people research and buy products and services, it's imperative that sales people keep up with these changes. Your clients and customers need to see you as an industry leader, and if you seem to be behind the times, they'll wonder if they're safe in your hands.

Below you'll learn about the ways top sales people are changing the way they sell. Begin with just one or two of the changes, and you'll soon find that you're reaching more prospects and making more sales.

Recognize That Sales Reps Get Involved Later in the Process

With online search tools, people do most of their consumer research online before they ever speak to a sales rep. This is a vast change from just a few years ago when sales reps had the privilege of providing all of their own information.

Instead of fighting this fact, embrace it. Understand that your prospects probably know quite a bit about your products and services, and be ready to simply fill in the gaps in their understanding.

Provide Tools, But Don't Be Overbearing

Because buyers are doing so much research themselves, they get easily annoyed when sales reps speak to them in a condescending, know-it-all way. Instead of speaking to prospects as if they were brand new students with no understanding of the topic, provide them the tools they need to do their own research.

You can do this by providing reading materials, links to online information, or testimonials from other customers. These materials may be more convincing to prospects than a well-delivered sales presentation from you.

Don't Rely Heavily on Cold Calling

Cold calling still has its place, but it's much more difficult than it used to be. Everybody has caller ID now, and they're very busy. Often, they only answer the phone if it's a call they're expecting and have to take immediately.

What do top sales reps do about this problem? They realize that their customers are somewhere else: online. Inbound marketing has exploded in recent years because it fills the void created by the rejection of cold calling. Instead of interrupting your prospects' days with an unexpected phone call, show up in their web searches as a viable solution to their problem. Let them interrupt you.

Be a Problem Solver, Not a Sales Person

Because so much power rests in the consumer now, many buyers are wary of sales reps. However, they will never be wary of people who can solve their problems. Everyone has problems that need to be solved, and top sales people position themselves as problem solvers instead of as sales people. 

How do you do this? In order to really solve problems, you have to become a good listener. If you're interested in helping your sales reps change the way they sell, teach them to listen to the specific challenges prospects are dealing with and then formulate custom solutions to help them. 

Top sales people are changing the way they sell, and so can you. By recognizing that sales reps get involved further along in the process, providing tools without being overbearing, using inbound marketing more than cold calling, and being a problem solver, you can change your selling strategies and reap the many rewards.

The B2B Sales Essentials Assessment

SalesForce Search specializes exclusively in sales recruiting across North America and serves small, medium and Fortune 500 companies. SalesForce Search helps companies find qualified sales people who will have an immediate impact on their sales targets.

How to Sell More at Trade Shows


How to Sell More at Trade ShowsIf you're not getting the sales results you want when you attend trade shows, you need to analyze your approach. Trade shows can be expensive, and if you're not executing an effective sales strategy, you are wasting your time and money. We've come up with a few ways for you to sell more at trade shows.

Develop Your Strategy

What's your sales objective for the trade show? Don't just wing it. Develop a solid sales strategy for trade shows and communicate this strategy to your team. Everyone needs to be on the same page and should be working toward the established goals. Your objective can't be to simply introduce yourself to prospects. These people are attending the trade show to buy and you're there to sell. You're investing time and money when you attend trade shows, so in order to get the greatest return on your investment; you need to have a good sales objective. You want to move your sales process forward by reaching out to attendees in advance to drive traffic to your booth, set up meetings at your booth, qualify visitors who come to your booth, and follow up with visitors shortly after trade shows.

Engage with Visitors

When someone shows interest and approaches your booth, you want to reach out and interact with them. Approach them, greet them professionally, and invite them to learn more about your products/services. You should already know what you want to say to interested prospects. Have a quick spiel on hand, so you're ready to provide enticing information quickly. You won't have a lot of time to get them interested so prepare ahead of time and be clear and concise in your explanations and responses. Remember, these people are attending the trade show because they're interested in buying. Use a hard-sell approach and strike up a conversation right away. Otherwise, they will be moving on to the next booth before you know it.

Qualify Prospects

Spend your time wisely. You want to spend more time with people who matter and avoid wasting time with people who will not buy. As soon as you start talking to a prospect, find out who they are. Are they a buyer, decision maker, supplier, or a competitor? You don't want to spend valuable time with someone who is not responsible for buying your product/service. You also want to find out where they are located, especially if you don't serve certain regions. Just ask questions, check out their badge, and/or exchange business cards in order to find out this information.

Ask Questions

Ask open-ended questions to find out how you can help them. Once you determine their needs and interests, you can continue the conversation in a way that demonstrates how your product/service can benefit them. Asking questions like this and responding in a way that will interest them will yield better results than if you were to always stick to a prepared pitch. If you can get them talking, take the time to listen so you can then address their concerns.

Follow Up After Trade Shows

You need to follow up with the people you interacted with at your booth. Nurture the leads you generated during the event and turn them into sales. You should aim to follow up within 24 hours of the trade show. Remember to collect business cards and take notes with relevant information about prospects during the event. This will help when you're ready to follow up.

It's time to update your sales approach at trade shows. Develop a sales objective and strategy for the trade show and communicate this to your team. Engage with visitors, qualify prospects, ask questions, take notes, and be sure to follow up shortly after the event. If you're not satisfied with your sales results at trade shows, analyze your current approach, identify problem areas, and implement these tips to sell more at your next event. 

Job Search Readiness Assessment

SalesForce Search specializes exclusively in sales recruiting across North America and serves small, medium and Fortune 500 companies. SalesForce Search helps companies find qualified sales people who will have an immediate impact on their sales targets.


How to Rebuild Your Sales Team From the Ground Up


How to Rebuild Your Sales Team From the Ground UpWhen your sales numbers are declining, you start to look for ways to get them back up, such as analyzing buying behaviours, adjusting marketing techniques, and providing additional training. Sometimes these adjustments work, but other times, they don't change a thing.

One of the most difficult decisions a CEO will have to make when sales just aren't where they are supposed to be, despite all her efforts, is to completely deconstruct and rebuild the company's sales team. Though it is an intervention that no CEO ever really wants to have to undertake, sometimes it's necessary. So, if your sales situation is looking bleaker by the day and you need to start getting proactive, here are some ways to rebuild your sales team from the ground up in order to stay in business.

Analyze Your Problems

You cannot find a solution to your sales problems if you don't know the problems you are facing first. Once you firmly understand where you went wrong with your last sales team, you will be able to learn from your mistakes and avoid having the same issues in the future. For example, if you know that your past sales people were lacking morale, make a point to create incentives with your new sales team in order to keep morale high. If you see that your old sales people were lazy and unmotivated, only hire new employees who have the opposite qualities.

Do not allow yourself to fall into the same trap and end up in the exact same situation where you have to rebuild your sales team again in a couple years from now. Make changes with your sales team that will allow that department to thrive for the long haul.

Recruit the Best in the Business

If you remove your sales team in order to get fresh blood into your business, don't just get the same types of employees you just let go. Recruit the very best people in your business in order to make changes happen. Ensure that your new sales people are confident, assertive, persistent, optimistic go-getters who will stop at nothing to get the sale. Review their past performances at other firms, and most of all, let them sell themselves to you. If they can effectively sell themselves to you and have you eating out of their hands, then you know they can sell anything. If you don't have the time or eye for recruiting that you need to find the right people for the new sales team, engage a sales recruiter to find them for you. They have the skills and experience necessary to find the best talent in your industry.

Motivate and Inspire

You might be frustrated that you have to rebuild your sales team, train them, and trust them to represent your company. Do not let this frustration show. Your new employees need motivation and inspiration to go out there and sell your products or services. They do not need to worry about fearing you. They need leadership and an effective role model in order to become the strong sales team you have been working so hard to acquire.

Rebuild Your Sales Approaches, Too

Your old sales team might have been a problem that needed fixing. However, it might not have been your only problem. Analyze your sales approaches, look at which tactics were working and which weren't and simultaneously restructure how you go about selling your products or services, too.

Unfortunately, sometimes you need to make the difficult decision of rebuilding your sales team from the ground up in order to increase sales, gain a competitive edge, or simply survive. In order to reverse your downward sales spiral, you need to learn from your mistakes, recruit the very best sales people in the business to make up your new sales team, motivate and inspire them, and simultaneously rebuild your selling techniques.  

Sales Management Worksheet

SalesForce Search specializes exclusively in sales recruiting across North America and serves small, medium and Fortune 500 companies. SalesForce Search helps companies find qualified sales people who will have an immediate impact on their sales targets.


How to Grow Revenue Through Your Website


How to Grow Revenue Through Your WebsiteIf you're not using your website to grow revenue, you need to keep reading. You can't just expect your target market to stumble upon your website magically. You need to attract them to your site. Once they're there, what makes you think they're going to be ready to buy? We've come up with a list of things you can do to grow revenue through your website.

Drive Traffic

Extend your reach. Use your website and social media platforms to increase visibility, extend your reach, and drive traffic. You want to make it as easy as possible for your target audience to find your company. Use targeted ads to attract the right people. You'll see a return on your investment when relevant buyers find your website and the sales leads start rolling in.

Offer Value

Provide useful content on your website that potential buyers will find valuable. Continue to produce new, interesting content to keep them coming back for more. Create a company blog where you can share regular content on your website. Remember to share links to your new blog posts, white papers, ebooks, videos, and articles on Twitter, Facebook, and LinkedIn to drive traffic to your website.

Increase Visibility

By continually adding new, original content to your website, your search engine results will improve. You need to integrate search engine optimization in order to get the right people on your website. When people use a search engine and search for relevant keywords, you want your company to appear on the first page. You may feel overwhelmed just thinking about introducing an SEO campaign to your marketing strategy. Engage a professional if you're not sure how to go about optimizing your site. SEO is a critical aspect of digital marketing today. You will definitely see a return on your investment.

Increase Functionality

If your website isn't optimized for mobile accessibility, you're missing potential sales. Nowadays, everyone is using smartphones to research companies, products, and services before buying. If someone manages to find your website while browsing on their phone, the last thing you want to do is frustrate them. If your site isn't compatible for mobile viewing, mobile users will quickly leave your website and head to another, more user-friendly site.

Generate Leads

Your website needs to have calls to action. What are you expecting a visitor to do once they're on your website? After all, you've done to drive traffic to your website; you need to provide additional steps. In addition to providing valuable content, you need to include calls to action so those website visits turn into sales leads. Create contact forms so interested people can provide their contact information, ask questions, get quotes, and subscribe to your newsletter. Incorporate banners and buttons to prompt users to click and continue down a conversion funnel. You want to convert visitors to leads. Calls to action are an integral part of inbound marketing. The idea behind inbound marketing is that your prospects will guide themselves through the beginning of the sales process on their own. Your sales team will then reach out to interested prospects to further nurture the sales leads and convert them into sales.

You know you need a website, but in today's day and age, that's not enough. Extend your reach, drive traffic, provide valuable content, integrate SEO, optimize for mobile, and include calls to action. With all of these elements working in conjunction, you will see an increase in qualified sales leads, an increase in productivity from your sales team, and ultimately, an increase in sales and revenue growth. Make these changes to your website so it can work more effectively for you. 

A CEO's Guide to The Future of Selling

SalesForce Search specializes exclusively in sales recruiting across North America and serves small, medium and Fortune 500 companies. SalesForce Search helps companies find qualified sales people who will have an immediate impact on their sales targets.

All Posts